BACKGROUND.
Lyreco are a global workplace solutions company with offices in 44 countries. Across the UK, Lyreco employ over 1,500 people & each January stage a Sales Kickstart event for 700 sales people & business leaders. Lyreco's model is changing dramatically as they transition from selling Office Supplies to becoming a Workplace Solutions business.
REQUIREMENT.
To provide an engaging campaign which highlights the huge array of changes taking place at Lyreco as they move forward in their Transformation project.
At the same time another challenge was set. When sales prospects visit Lyreco's Head Office in Telford, conversion rates increase dramatically. However, people are getting busier & less people are attending. Thus, the challenge was to take the Head Office to them!
FEEDBACK.
"WOW!"
DB, Corporate Sales Director